How to Market Your Network Marketing Business

One of the crucial factors in success of any business is the ability to market your business. This is especially true of a network marketing business where marketing is the core nature of the business. When it comes to marketing your business, you can take either of the two approaches or even choose to divide your efforts between the two methods.

Traditional Method: This is the method that has been used by millions of owners of network marketing businesses to promote their business. This includes following steps:

o Creating a database of your contacts: This means preparing a list of virtually all of your family, relatives, friends, co-workers, neighbors and other acquaintances. Since these are the people you know, you have a reason to believe that they will either buy from you or become your down-liners.
o Call your contacts and market your business: Once your list is ready, you start calling each one of them and invite them to participate in a conference about your network marketing business. After the conference, you follow-up by calling them again.
o Purchase leads or Cold-calling: Once you have exhausted your database, you may ask your up-liner for advice. Your up-liner is likely to recommend that you buy leads or start making cold-calls to unknown people to promote your network marketing business.
o House-meetings and Free Samples: By this time, if you have not achieved success your mentor may say that you use traditional methods like organizing regular house meetings or distributing free samples of your products.
o Outdoor marketing: You may be advised by other knowledgeable friends in the network marketing business to resort to outdoor marketing methods, which include distributing flyers and literature in public places, and distributing business cards.
o Network marketing training: If you are still looking for customers for your business, the company and the top-liners may suggest that you are in need of an mlm training session in a distant city being organized by your network company.

New-Age Method: Traditional method has achieved a lot of success in past decades. However, changes in society have made most of these methods obsolete and anyone resorting to only this method is likely to achieve moderate success in a network marketing business. New-age methods which increase the chances of your success exponentially are:

o Stop Chasing Everyone: The first rule of new-age method of promoting your business is to stop chasing everyone indiscriminately and especially, stop harassing your friends. You may not get business and you may lose your friends too. This is also one of the reasons why people get put-off by network marketing.
o Market Yourself: People like to be associated with a person who is a pleasant personality, who is a leader and who they perceive will help them be successful. People do not care much about the products and company. They are more interested in the person. So instead of promoting your network marketing company and its products aggressively, market yourself as a person who can help fulfill your customer’s dreams.

o Use Technology to promote your business: The internet is one of the most-effective tools for your network marketing business. All successful network marketers fully understand the potential of internet and leverage it to their benefit by:
a) Creating a content rich website that helps solves various issues and subtly promotes the product.
b) Using Email and auto-responders as a main tool for communicating as well as following up with your potential customers.
c) Using articles, blogs, forums, advertising and search engine optimization techniques to reach out to their clients.
d) Using social networking websites to connect with customers as well as network marketers.
e) Using the internet to keep you updated on the latest in network marketing businesses to keep ahead of competition.

Why Start a Home Based Network Marketing Business

So…You Want To Start A Network Marketing Home-Based Business, Huh?

Why do we get involved in this crazy business of Network Marketing…also commonly referred to as Direct Sales or MLM (Multi Level Marketing)? The answer is simple…because we want to have complete control of our lives! Both personally and financially. We would rather do what we want when we want to rather than be tied to a desk or office every day. We’d rather be with our families spending quality time together. It’s easy and inexpensive to start a network marketing business so why not, right? There’s a ton of MLM businesses telling you how you can make a ridiculous amount of money and you only have to work 10 minutes a day. Wow!

The idea of starting a network marketing business is great but, unfortunately most people who get involved don’t make any money. There’s a 95-97% failure rate, according to industry statistics. This helps to give the industry a bad name. People who fail blame their lack of success on the company they join…they call the industry or their company a “scam”…and they quit. And then the tell their friends about their bad experience.

The truth of the matter is that network marketing is a legitimate industry (not all businesses in network marketing are legitimate so you do need to do your due diligence) currently endorsed by such giants of industry as Donald Trump and Warren Buffet among others. It’s a business where the “average” person can create massive wealth in a relatively short period of time and become self-employed without incurring all of the start-up costs associated with starting a business such as a franchise, restaurant, bar, etc.

Network Marketing, as we know it today, has changed. The days of bugging people in shopping malls, putting fliers on cars, annoying your friends and family, and going to rah-rah meetings in hotel conference rooms are gone, thankfully. Enter the internet. If you own a computer you can be in business!

Now, in our current economy, there are a lot of people looking for a way to either make additional income from home to help them just get by, or to replace a salary due to job loss, or to supplement their retirement income. I’ve heard upwards of 1,000,000 people per month are searching to start a business online. That’s a lot of people! The sad part is that most of them will fail. They will fail primarily due to lack of effort – they are either lazy or they expend their effort in the wrong places because they don’t know any better. An unfortunate truth is that most adults do not continue to educate themselves throughout their lives. You know the saying…”You can’t teach an old dog new tricks” (luckily this isn’t true)!

To be successful in online network marketing, it is imperative to educate yourself about marketing. Most people can network to a certain degree, but most people do not know how to market. People are not born with an innate knowledge of website optimization, generating free leads from Google, how to run an effective Pay Per Click campaign, how to build an opt-in list, etc. In fact, you probably wouldn’t even know what these terms mean if you are not already doing internet marketing! Our kids’ kids may be born with this knowledge but we weren’t!

You also have to be ready to work. Yup…I said a bad 4 letter word! Both in acquiring knowledge and in marketing your business. You need to learn how to market effectively and then you need to apply your knowledge. The idea of making gads of money with no effort “on auto-pilot” in just a few minutes a day is a myth. The idea of making money without recruiting (just from spillover in matrix programs) is also hogwash. At some point, your business can virtually be put on auto-pilot but not when you are starting out and don’t have a proven system in place.

You will need to recruit other network marketers into your business consistently by generating a daily flow of home based business leads…and you will need to work to keep them motivated and help to ensure their success so they remain in your business. You also need to ensure that they are using the same system you are to ensure duplicatable results. This is the challenge.

Running a successful home based network marketing business may be the perfect option for you if you have an entrepreneurial drive and are willing to both learn and work. Just be sure to not believe the marketing hype of some companies and partner with a mentor who can help you every step of the way. This is one of the most important, yet overlooked, aspects of starting a home-based business.